To celebrates the first anniversary of Rednano.sg & SBA Mobile, we are proud to launch the Rednano Mobile FREE games portal with Rednano.sg – a Singapore’s home-grown search and directory engine from SPH Search.

Now, the users of Rednano Mobile will be able to enjoy the FREE mobile games from us.

You can find our mobile banner at http://mobile.rednano.sg or go to our portal directly through http://mobilerednano.com.sg

Please find the press release below from Rednano.sg,

Local search and directory engine rednano.sg celebrates first anniversary with features enhancement

Singapore, 17 March 2009 – Rednano.sg, Singapore’s home-grown search and directory engine, marks its first year with a re-design of its website and the roll-out of a new advertising network.

From 18 March onwards, users of rednano.sg will be greeted by a new home page when they visit www.rednano.sg. Icons of each section are now on the front page, allowing users to jump straight to them if they prefer to see the specific content there. And the front pages of most of the individual sections also show visitors exactly what the popular searches are for those sections, putting those search items just a click away. The re-design also draws users’ attention to rednano.sg’s special offerings, such as the past news stories from the extensive archives of parent company Singapore Press Holdings’ 17 newspaper titles.

Mr Paul Jansen, CEO of SPH Search, the company behind Rednano.sg, said, “The changes were made with the feedback from users and advertisers over the past year in mind. The content, particularly the Directory, is better highlighted and more easily accessible. And there are considerably more options for advertisers to catch users’ attention and service their needs.”

Rednano.sg will also launch the AdSMART Network – a network of high-value websites that will offer advertisers an opportunity to reach a premium audience.

Mr Jansen said: “While we were attracting business from the ‘long tail’ group of firms for our Directory and other sections, advertisers and media agencies were also telling us that they were looking for a premium network of websites they could use for their search marketing needs.

“What they wanted, was an advertising network which had visitors they knew were in their target group. And that is what the Rednano AdSMART Network is about: a collection of sites whose owners are being invited to join as they have quality audiences with appeal to advertisers.

“This network will be of great benefit to those with branding messages who had previously been restricted to just online banner advertising in a few quality sites. Now they can also reach clearly defined quality audiences with search marketing keyword purchases, which is demonstrating worldwide a high return on investment.”

As part of its anniversary celebration, rednano.sg launched a special “Rednano Anniversary Package” to help advertisers reach out to more online customers. For just $7 a day, advertisers can enhance their company listings with logos, branches, website addresses, a “Click-to-Call service”, among others. For instance, the “Click to Call” feature enables online users to reach the advertiser at just a click of the mouse whenever they use rednano.sg.

The local search and directory is looking at introducing more value-add advertising packages to help local companies cope with the economic downturn. Said Mr Johnson Goh, Vice President Marketing and Sales, “As A&P budget gets cut across many industries, we want to do our part to the long tail business community by giving advertisers more reasons to retain their marketing visibility in down times.”

Traffic to rednano.sg has been growing rapidly. The team behind rednano.sg is equally proud of the awards it has garnered since its launch on March 18, 2008.Among the accolades are the regional Innovative Online Achievement 2008 from AdAsia and the international Digital Market Award 2009 from FAST Search and Transfer.

Other significant milestones for the engine included the launch of its mobile services via SMS 33333, WAP (mobile.rednano.sg) and a location-based search Rednano LOCATE, besides the online search portal www.rednano.sg.

It is Mobizads pleasure to have a booth under MSC pavilion in the 3 days event and have a more direct contact and create the awareness to the youth communities.

During the event, we let more people know about our Free games download portal – Pokit.mobi and more people know about our mobile advertising services – Mobizads

Thanks BAK2u for sponsor the Anti-Theft software for mobile phone again. Hope to see you all in our next event soon.

Close to 58,000 visitors thronged GoMobile 2008 and a lucky winner of a phone.

Our GoMobile 2008 exhibition jointly organised with LTT Global Communications received close to 58,000 visitors over its three days at the Putra World Trade Centre in Kuala Lumpur Malaysia in November.

Many came to see what’s available in the Malaysian mobile world and to take advantages of the special offers on mobile phones and perhaps to be the lucky ones to get a prize of a free LG mobile available to every 1,000th visitor.

However, GoMobile wasn’t all about phones and accessories launches and special offers, though there were many of those. It also was a showcase of imported and locally developed content and applications for mobile phones which is what we will talk about here.

Mobizads – Zeemote control
Unlike playing games on a PC, controlling a game on a cellular phone is usually achieved by pressing its left, right, up or down buttons but Java games developer, Mobizads develops games which work with the Zeemote JS1 handheld controller from Massachusetts-based Zeemote, Inc, http://zeemote.com, which enables a more intuitive
mobile games playing experience. The JS1 which interacts with newer Java-based phones using Bluetooth, has a joystick, a fire button and a grenade thrower button similar to game joysticks used with PCs.

It’s currently being bundled with the Nokia N85 in Germany, the Sony Ericsson W760i in the Netherlands and the Sony Ericsson K530i in Spain.

“Mobizads will help Zeemote coordinate the development of games for the JS1 and to attract mobile advertising. The games will be given away for free in return for the player watching advertisements on their phone before they start (to) play,” said Mobizads regional manager, Alan Chan.

The company Mobizads launched its Mobizads mobile advertising at GoMobile 2008 and places two graphic or text advertisements in its free games which players must view
before playing their game.

Its advertisers currently include Tune Hotels, Pit Green, Mobile Wallet Magazine, BAK2u, and the Travclass.com travel portal and others.

The games can be downloaded to a PC from www.pokit.mobi or directly to a phone from http://wap.pokit.mobi.

“We have no hard figures about the return-on-investment from mobile advertising but with the current economic downturn, advertisers will be looking for other channels to complement print and TV advertisements,” said Chan.

Mobizads had two booths – one as winner of the MSC-IPCC 2007 award and one under the Mobile Learning pavilion under the Maxis Developer Programme. Bak2u donated RM800 worth of its PhoneBAK phone anti-theft software for Mobizads lucky draw plus the time of two of its key staff. It was developed under the MSC Malaysia Creative Multimedia Content Initiative with financial assistance from MDeC.

From http://www.commtechasia.net

The GoMobile Expo will be a huge consumer event where mobile brands, telcos, service providers, content creators and just about anybody else in the mobile industry can participate in. Many tens of thousands of visitors are expected to attend the event. The target attendees of GoMobile are youths and upwardly mobile young professionals who are digital natives and want to live fully mobile lifestyles. The objective of GoMobile Expo is to encourage and educate all to embrace mobility as a lifestyle.

GoMobile consists of 3 exciting events namely:
a) 2nd Asia Pacific Mobile Learning & Edutainment Conference 2008…To Learn
b) MobileWorld Star Award 2008 Gala Dinner…To Celebrate
c) GoMobile Expo 2008 …To Experience

Exhibitors can race on the F1 simulator and lot of attractive prizes had been won! It is sure an enjoying and relaxing night for us before the real show begin.

We will have our 1st exhibition event in SingTel I.Luminate 2008. The event will be held in Expo, Singapore on 24 & 25 of Sept 2008. We will have our booth under SMEs Focus Area, Mobility Solutions Cluster. It will be the official launch of our products in Singapore and we have prepared some attractive prizes & goodies bags for the 2 days event.

Don’t forget to come and visit us!